Targeting

Use our suite of targeting capabilities to increase the effectiveness of your campaign. Layer various methods together to reach niche audiences

Targeting

Channels

Target users by website content categories.

Demographic

Content and data targeting on age, gender, HHI, etc.

Geographic

Reach users down to DMA and Zip.

Contextual

Target pages using specific key words.

Data-targeting

Use data collected across our network and from 3rd parties.

Re-targeting

Target users that clicked on your ad or visited your site with follow-up messages.

Behavioral

Select from multiple behavioral segments to target across our network or beyond.

Categories

Consumer Interests

  • Computing / Programming
  • Consumer News & Reviews
  • Gaming
  • Learning & Education
  • Lifestyle
  • Personal Electronics
  • Personal Software & Security
  • Robotics
  • Science Fiction
  • Science Technology
  • Sustainability
  • Web
+ MORE

Enterprise Specific

  • Business / IT Decision-Makers
  • Careers & Recruiting
  • Finance
  • Government & Education
  • Hardware, Servers & Networking
  • High Tech
  • Information Technology, Security & Backup
  • Telecommunications
+ MORE